Founder: Joven Babovic
Revenue: $4k MRR
Product: “Free logo design for your projects”
Who is Joven Babovic and what business he started?
Joven Babovic is a brand designer from Belgrade, Serbia. He is working on productized logo design agency for tech founders, called as Logolix. Which is started 3 years ago.
What is the backstory behind logolix and how he comes up with the idea?
Back in 2012 to 2017 Joven is doing freelancing and participating in a design competition. But the competition on this platform is rapidly increasing so he decided to start his own agency.
As logo design is a passion for Joven. But the problem is that compony only need a new look one every few years. That’s why he needs to find a new client after every work done. But he needs a steady stream of leads.
He analysed the market and start plan what to do next. And came up with an idea to give his some logo design for free. As he designing a logo for 3 years and every client need 3-4 logos so they can choose the good one but after taking the best logo the other logo is still unused so he used that logos for people who were just testing their ideas but don’t have money to spend on good looking logo’s. And give it free for them in hope that they would come back and order a custom design later.
And this work for Joven and it is a stream of clients for 3 years without doing any additional marketing.
How Joven made a prototype of his idea.
Joven takes 2 weeks to create its initial product.
He used the theme from ThemeForest as he is not a developer but he has a good knowledge of customizing ThemeForest themes. Other then theme he purchased a domain and hosting which cost him around $100.
Here are the full steps involved in the 2 weeks of making initial product
1 Sort out best logos and package them for easy download.
2. Write down landing page copy and created three different pricing packages
3. Customize the theme to match Logolix branding and add all of the logos
4. Create the design brief and integrate Typeform into the website.
5. Upload the website and make sure everything is functioning properly (Google Analytics, Typeform, Download feature, Contact form, etc.)
6. Prepare the images and copy to launch on Product Hunt
He doesn’t spend to much time on MVP and focused on the back end of the product and delivering exceptional service.
Since launch what worked for Jovan to attract customers for logolix
Joven knows the importance of freemium model people wanted to try something before they purchased it and that realize Joven that founders didn’t want to spend money on a new logo when just testing their ideas.
For getting customers he researched where tech founders spend their time online and that’s when he found producthunt. He saw many products are launching on product hunt but the competition for logo design category didn’t have much competition.
And after a few days later Joven launched Logolix on Producthunt
And go to sleep after wake up he saw 11 new inquiries and Logolix got #1 product of the day with 780 upvotes. Logolix got 12000 visits but the traffic is slowly died off in the next month.
Other then that referral is the biggest source of new clients for logolix.
Joven future plans with logolix
Logolix started off as a side hustle and Joven don’t have any plan to scale it as it only provides additional income and allows him to work on projects that he likes to enjoy.
Joven wants to write a guest post for getting extra exposure for logolix.
Other than that Joven wants to start a unique productized service soon.
Through starting Logolix what challenges Joven faced. And how he overcome those.
The first mistake Joven did is that he get to excite after launch and after checking that 12 orders as he gets one to three clients per month but after seeing 12 orders at in one day he gets the burden of it. And he cancels some order and worked with good earning potential orders if he takes all order and finds the good designer of its level then he can actually scale logolix to a different level.
The second mistake was to redesigning logolix landing page several time. Which got him to bounce rate.
Here Is the lesson: don’t make huge changes if something is already working, just because you think it will work even better. Follow the data and try to slowly improve your product step-by-step.
Through starting Logolix what Joven learn which is particularly helpful or advantages for him.
I can’t pinpoint specific advice that helped me, but immersing myself in digital marketing content and the SaaS world gave me a lot of insights. I wouldn’t have even thought of promoting my logos by giving them away for free if there wasn’t a SaaS article about freemiums.
Advice from Joven for future entrepreneurs who just starting out.
Just start something. You don’t learn until you launch and nothing will be as you planned. You might fail bad, but just take it as a lesson. You might also succeed beyond your wildest predictions.
Everything is about the mindset, and this cannot be overstated. I used to be a wantrepreneur and never thought that I could somehow scale my skills beyond selling $200 logos. Start believing in yourself and just follow what people on the next level are doing. Don’t copy, but emulate.
One more piece of advice for anyone in the creative profession is to read Steven Pressfield’s work. I used to constantly battle with procrastination until his books showed me a way out. If you struggle to start a new project or wait until the deadline to complete a task, resistance is beating you. You have to learn how to overcome it if you want to achieve something great. Anyways, he’ll explain it much better than me.